1. Must have experience in generating Organic traffic
2. Ability to analyze competitor strategies for SEO (link building, content, social media etc.) and recommend changes in our strategy
3. Should have Knowledge on getting free backlinks
4. Knowledge of doing keyword research
5. Should have deep knowledge with tools like webmaster and analytics etc.
6. Should have knowledge on international SEO
7. Should identify content opportunities
8. Should have knowledge of identifying broken links
9. Should work with writers and designers
10. Able to develop strong call to actions
11. Up-to-date with the latest trends and best practices in online marketing.
12. Able to write content for software service pages.