Marketing Manager Jobs in Mumbai at Abbott Healthcare

Last Updated: Apr 29, 2021 05:10 IST

JOB DETAILS

Company Name
Abbott Healthcare
Job title
Marketing Manager
Education
Location
Experience
8-12 Years
Salary
Not Mentioned

Job Profile



Financials, Profitability & Budgetary Control
  • Achieve Market Share, bottom-line targets, top line & profitability.
  • Operational Budgetary controls for cost and profit management.
  • Risk Management in accordance with inventory/outstanding norms.
  • Allocation of financial resources in line with business objectives and market potential.
  • Evaluate investments through ROI analysis.

Building Brands / Therapy
  • Create impactful communication and campaign to build brands and therapies in the Division
  • Improve Specialty Coverage and Therapy Focus
  • Analyze market conditions and forecast sales and market share.
  • Implement Innovative and Creative Business Solutions to grow market/prescription base.
  • Align division goals to organizational goals as measured by broad plans.
  • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
  • Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
  • Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
  • Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
  • Undertake fieldwork to establish a strong connect with KOLs
  • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

People and Performance Management
  • Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
  • Foster performance driven culture in marketing team.
  • Liaise with training and HR on succession planning for teamu2019s upward movement Recommend appropriate rewards and recognition to retain talents
  • Coach, guide and develop the brand managers / group brand managers in his / her team
  • Collaboration with Sales team for effective and result oriented execution

Corporate Governance
  • Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
  • Enduring values u2013 facilitating communication of the same to all personnel across the country.
  • Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.

Management responsibilities:
Marketing team of 4-5 team members
REQUIRED Experience / Critical Success Factors:
  • MBA/PGDM from a pedigree institution
  • Experience of 8-12 years with strong exposure to marketing in the Pharmaceutical industry
  • Business managed of 250-300 Cr+
  • Team managed of 2-3

Preferred Experience:
  • Exposure to working in an MNC environment
  • Exposure to mass market, secondary preference to specialty and super-specialty experience

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OTHER DETAILS

Key skills
Budgetary Control, Operational, Risk Management, Roi Analysis, Therapy, Communication, Sales, Innovative, Business Solutions, Organizational, Research, perception, Feasibility Analysis, Market Research, Csm, Marketing, Training, Succession Planning, Result Oriented, Corporate Governance, Driver, Facilitating, Ethical, pharmaceutical industry , mass market
Industry
Hospitals/ Healthcare/ Diagnostics
Summary
Financials, Profitability & Budgetary Control * Achieve Market Share, bottom-line targets, top line & profitability. * Operational Budgetary controls for cost and profit management. * Risk Management in accordance with inventory/outstanding
Last Date
2021-06-26

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