Marketing Manager Jobs in Bangalore at Cyient Inc

Last Updated: Apr 29, 2021 05:10 IST


Company Name
Cyient Inc
Job title
Marketing Manager
10-13 Years
Not Mentioned

Job Profile

Cyient is a global engineering and technology solutions company.As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.
With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization's culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
Job Description
The Marketing Manager is responsible for leading, managing, and directing all marketing-related activities for Cyient's Transportation Business Unit. This role is highly focused on growing immediate business results with large, global OEM customers primarily serving the aerospace, defense, and transportation sectors.
Required Skills
  • Domain knowledge of the aerospace and defense industry's competitive environment and customer community
  • Comprehensive understanding of B2B marketingfrom strategy to executionin tech/engineering solutions across geographies
  • Experience in conceptualizing and executing digitally-savvy content and thought leadership-led demand generation and brand development campaigns
  • Expertise in ABM program, tactics, tools, and managing large-scale experience-and engagement-led marketing
  • Expertise in developing a strong influencer community across partners, analysts, advisors, and thought leaders in driving large deals
  • Experience working in globally-diverse culture and fast-paced environments
  • Confidence to engage with leadership, sales/business development, SMEs , delivery, and the extended marketing team
  • Innovative thinker and agile implementation expert
  • Experience in program managing large-scale virtual/physical events and marketing programs
  • Ability to navigate through a crisis and collaborate with stakeholders to create a positive experience
  • Self-starter; must exhibit a strong sense of urgency and be able to handle multiple assignments simultaneously, under pressure and with rigid deadlines
  • Understanding and appreciation of MARTECH


Industry solution marketer and brand ambassador responsible for innovative marketing initiatives with a focus on demand generation.
  • Marketing strategy, planning, implementation, and reporting and analytics for the business unit globally
  • Lead the brand development, demand generation, thought leadership, and influencer engagement agenda across channels (Web, digital, immersive, social, etc.)
  • Represent the industry with the global business development team and corporate marketing teams
  • Lead the on-going development and management of, including managing content, site upgrades, and measurement of impact
  • Develop creative approaches to promote the full Cyient portfolio and amplification of creative content across Cyient platforms; ensure approach aligns with brand identity and standards
  • Identify and develop creative briefs for new collateral requirements with a focus on interactive/engaging digital assets and virtual experiential marketing assets
  • In collaboration with segments, establish governance standards and best practices across the company. Chair cross-segment working group to ensure collaboration and foster thought leadership
  • Develop, collect, and analyze marketing metrics
  • In collaboration with business development, determine appropriate strategic methods for engaging key customers/stakeholders using the full suite of marketing tools
  • Perform benchmarking against competitors and remain current on new trends
  • Carry out additional activities as assigned by management. Items may include the development of communication materials, development of innovative customer experiences, or other items not yet specified

Qualification Criteria
  • Bachelor's Degree in Marketing, Communications, English, or related fields
  • 10+ years of experience in B2B industry-centric marketing in large to mid- tech and engineering solutions organization
  • 5+ years of leadership experience

Skills & ExperienceBusiness Marketing, Marketing Planning, Vertical Marketing
Cyient is an Equal Opportunity Employer.
Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.

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Key skills
Marketing Manager
Engineering & Design
Cyient is a global engineering and technology solutions company. As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay a
Last Date

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