SEM Specialist Jobs in Cochin/Kochi/Ernakulam at Focuz Academy

Last Updated: Apr 23, 2021 05:10 IST

JOB DETAILS

Company Name
Focuz Academy
Job title
SEM Specialist
Education
Experience
2-3 Years
Salary
Not Mentioned

Job Profile

Responsibilities:
-Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-Track, report, and analyse website analytics and PPC initiatives and campaigns
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
-Optimize copy and landing pages for paid search engine marketing campaigns
-Perform ongoing paid keyword discovery, expansion and optimization
-Research and analyse competitor advertising links
-Understand online strategy and how this breaks down into multi channel web marketing elements
-Expert knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics
-Monitor and Analyse web related data "across the board" and analyse key metrics
-Understand how different elements of web strategy relate to, and complement, each other (e.g. organic seo, social media PPC) and create metrics to monitor/measure this
-Real-time, Daily and weekly campaign performance reporting. Presentation of key data and conclusions to management

Requirements
-Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
-Well-versed in performance marketing, conversion, and online customer acquisition
-Up-to-date with the latest trends and best practices in search engine marketing
-In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
-Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
-Strong analytical skills and experience generating SEM reports
-Familiarity with A/B and multivariate experiments
-Working knowledge of HTML, CSS, and JavaScript development and constraints
-Bachelor's Degree / Master's Degree

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OTHER DETAILS

Key skills
Digital Marketing, Internet Marketing, Online Marketing, Sem, Search Engine Optimization, Search Engine Marketing, Pay Per Click, Ppc, Smo
Industry
Entertainment/ Media/ Publishing, IT/ Computers - Software, Social Media
Summary
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google,Yahoo and Bing,as well as other search and display marketing engines
Last Date
2021-06-15

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