CRM Manager Jobs in Bangalore at None

Last Updated: May 29, 2021 05:10 IST

JOB DETAILS

Company Name
None
Job title
CRM Manager
Education
Location
Experience
5-7 Years
Salary
Not Mentioned

Job Profile


Great opportunity to join a leading E commerce industry @ Bangalore

Company Details:


Position : CRM Manager

Job Location : Bangalore

Job Description :


- Development, execution, and continuous refinement of multi-channel Consumer 

Relations and the development of programs, roadmaps, and Consumer Relation 

strategies.  

- Loyalty and retention marketing strategies. 

- Responsible for retention campaigns, from conceptualization through to analysis. 

This includes idea generation, proposal preparation, overseeing the production 

process and overseeing execution. 

- How to leverage consumer behavioral, lifestyle, transactional, and demographic 

data in order to deliver relevant marketing programs through multiple communication 

channels with a vision of growing consumer loyalty and increasing their lifetime 

value to the business. 

- Demands extensive cross-functional collaboration, good communication skills, 

excellent project managerial skills, creative skills, and a process-focused aptitude  

- Plays the main role of managing the business's day-to-day consumer relations 

protocols, their refinement, CRM segmentation, onsite personalization, and product 

recommendation programs and platforms.  

- Manages key vendor relationship and databases, in formulating strategies, strategy 

execution, asset deliverable management, as well as the testing of all SMS, emails, 

among other multi-channel communications.  

- Overseeing the creation of models against lifetime value, retention, churn, loyalty, 

and advocacy programs. 

- Structures CRM activities with a view of maximizing KPI improvement, ROI, and 

business impact. 

- Oversees and coordinates the implementation of new CRM campaign management 

tools inclusive of email service provider integration, frontend integration, and CRM 

integration with the internal IT department, third-party ecommerce providers, and 

email service providers 

business-wide consumer analytics and behavioral reporting, development of 

consumer segmentation models along with internal and external analysts and based 

on common characteristics inclusive of purchase history, consumer type, consumer 

behavior, and demographics. He drives the continuous optimization of on-site 

product recommendations, cross-selling and merchandising opportunities based on 

segmentation models and desired actions. 

- Implements relevant, approved online marketing campaigns, as well as offers for 

cross-platform communications that are founded on segmentation models and the 

business's goals. The CRM manager also provides strategic guidance to CRM 

strategies that will be inclined to drive maximum ROI. He also performs consumer 

Journey Mapping and analyzes business touch-points in order to increase the 

business's commercial opportunities. 

- Works closely with the IT department in an effort to better understand all CRM 

 






OTHER DETAILS

Key skills
Industry
FMCG
Summary
Great opportunity to join a leading E commerce industry @ Bangalore Company Details: Position : CRM Manager Job Location : Bangalore Job Description : - Development, execution, and continuous refinement of multi-channel Consumer Relations and
Last Date
2021-07-26

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