Vodafoneidea Jobs 2022 Apply Online AGM - Martech Analyst vacancy Jobs in Mumbai - News

Vodafoneidea Jobs 2022 Apply Online AGM - Martech Analyst vacancy Jobs in Mumbai was updated on 8th September 2022​, Candidates can apply online @fresherslive.com

Last Updated: Sep 08, 2022 05:10 AM | FL Admin

Vodafoneidea Jobs 2022 Apply Online AGM - Martech Analyst  vacancy Jobs in Mumbai - News
AGM - Martech Analyst Job Vacancy in Mumbai apply Vodafoneidea Jobs 2022

Vodafoneidea Careers 2022 Notification Overview

JOB DETAILS

Company Name
Vodafoneidea
Job title
AGM - Martech Analyst
Role
Education
Location
Experience
3-6 Years
Salary
Not Mentioned

Job Profile



Role
Martech Analyst

Job Level/ Designation
M2

Function / Department
Digital

Location
Mumbai

Job Purpose
VIL's MarTech team is focused to contribute to marketing programs at scale with highly structured data-driven approach that delivers Media & Conversion Efficiencies, and Optimisation of customer experience management practices.
As MarTech specialist, s/he will be imparting in to MarTech Tools management & Utilization, AdTech Implementation & optimization. Working closely with Digital, Brand, Media, Marketing, CVM, Big Data, Technology Teams, Partners, Vendors to build data driven marketing programs
As a Martech analysts s/he will have end to end ownership of 2 to 3 martech tools/platform and will be seen as an SME for those

Key Result Areas/Accountabilities
  • Deliver data activation, data-driven marketing Practices, Customer Experience Management, using tools viz. CDP, DMP, Analytics, tag management or others
  • Ingest data from Data Lake built from multiple sources like, Advance Analytics, Data-Warehouse etc and use it for actionable traits and segments - Manage the data lifecycle end-to-end
  • Participates in Campaign Ideation, Planning process, Imparts strategy to define data for best performance, Deliver Data Models & Cohorts, mapping it to various destinations & programmatic platforms.
  • Analyses & optimizes the audience profiles for performance - paid & owned media
  • Conduct Data Audit of various Ad Platforms, DMP & Analytics Tools, SDRs, Traits, Segments & Audience Libraries Management
  • Conduct Critical path flow, Conversion Funnel, Behavioural Analysis.
  • Analyse Contribution IQ - What if/Cause Analysis, Deliver Marketing Attribution IQ, Generate Predictive CX Hypothesis & Trend Spotting.
  • Contribute DCVM Scope/ Opportunities Collaborates with multiple business owners to convert their business needs into Personalisation use-cases/ideas.
  • Create/ Develop Personalisation activities within the tool as per marketing requirements, Troubleshoots Personalisation activities when - Experience is not delivered as expected or irrelevant experience are delivered.
  • Support DMP, Target & CVM in Campaign Planning & Advanced Segmentation Identifying Signals & Traits - Passing it in to DMP


Core Competencies, Knowledge, Experience
  • Excellent understanding of the Online/Digital marketplace: trend awareness industry best practices
  • Hands-on experience of setting up martech platforms
  • Must have familiarity with and knowledge of products and technology stacks in the MarTech and AdTech space
  • Ability to design unique technical solutions for large enterprises to address their marketing needs


Must have technical / professional qualifications
  • MBA or other masters essential
  • 3+ years of relevant experience using tools & technologies in Marketing & Promotional activities.
  • 2+ years of experience in Digital Marketing with Graduation preferably in Marketing or engineering (any stream)


Years of Experience
Min. 5years' experience

Direct reports
None

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OTHER DETAILS

Key skills
AGM - Martech Analyst
Industry
IT/ Computers - Software
Summary
Role Martech Analyst Job Level/ Designation M2 Function / Department Digital Location Mumbai Job Purpose VIL's MarTech team is focused to contribute to marketing programs at scale with highly structured data-driven approach that delivers Media &
Last Date
2022-11-05

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