Vodafoneidea Jobs 2022 Apply Online AGM - Product & GTM Lead Digital Store vacancy Jobs in Mumbai - News

Vodafoneidea Jobs 2022 Apply Online AGM - Product & GTM Lead Digital Store vacancy Jobs in Mumbai was updated on 17th November 2022​, Candidates can apply online @fresherslive.com

Last Updated: Nov 17, 2022 05:10 AM | FL Admin

Vodafoneidea Jobs 2022 Apply Online AGM - Product & GTM Lead Digital Store  vacancy Jobs in Mumbai - News
AGM - Product & GTM Lead Digital Store Job Vacancy in Mumbai apply Vodafoneidea Jobs 2022

Vodafoneidea Careers 2022 Notification Overview

JOB DETAILS

Company Name
Vodafoneidea
Job title
AGM - Product & GTM Lead Digital Store
Role
Education
Location
Experience
8-10 Years
Salary
Not Mentioned

Job Profile



Role
Product Lead - Digital Store (Reselling)

Job Level / Designation
M2 / AGM

Function / Department
Corporate Marketing | Digital Content, Partnerships & Asset Monetization

Location
Corporate Office, Mumbai

Context for the new role
One of the strategic focus for VIL is to expand its digital footprint and find ways to monetize it as well. One of the key elements of this plan is to set-up and drive a RESELLING agenda, ie we collaborate with partners to sell their products & services through our digital channels to be able to monetize the digital traffic on our assets. This will involve both, selling partner products / services as-is as well as customised or white-labelled products. The target categories for this will be OTT, insurance / fin-tech services, digital security solutions, cloud solutions, ed-tech solutions, digital health solutions, etc. Here, we will have a wide array of partnerships, largely with established brands and some will be more of green-field wherein we will work with the partner to develop unique white-labelled solutions exclusively for Vi consumers. This involves setting up a new API platform on the tech front for partner on-boarding, and creating a digital store at the front-end. This will at some stage also involve hiving this business off into a separate entity.
The key metric that this agenda is expected to deliver is - incremental revenue and retention of digital users.

Job purpose
Create a state-of-the-art DIGITAL STORE, drive the whole design & set-up of the API platform, onboard partner products / services into the Digital Store and drive sales to deliver the desired revenue from the entire reselling agenda.

Key Result Areas/Accountabilities
  • Drive the delivery of API platform and the Digital Store as per the blue-print
  • Work with the technology teams to create and operate the API platform
  • Work with the Digital Team to set-up the Digital Store - design the user journeys, create ingress from various customer journeys across digital channels - Vi app, website, VI MTV, other apps
  • Create & drive the GTM for Digital Store - comms elements, outreach through various channels, integration with CVM, social connect. Work with the prepaid & postpaid product & CVM teams to identify opportunities for embedding with core products / journeys / campaigns
  • Manage top & bottom of the funnel - drive traffic, improve conversions. Work with partners to create exclusive offers, Create digital events
  • Monitor performance, take necessary course correction, deliver on the target revenue, manage NPS


Key Performance Indicators
  • Platform & Digital Store delivery
  • Revenue
  • Digital MAU


Core Competencies, Knowledge, Experience
Deep understanding of consumer behaviour, Digital Marketing (SEO, SEM), Analytical & Creative Thinking, Leadership & Team Work, strong ability to drive Negotiation, Persuasive, Nurturing professional relationships, Greater marketplace understanding, Industry/market knowledge and expertise, Expert in marketing communications, Nimble, Broad Perspective
Adequate experience in Sales & Marketing / Business Development / Partnership roles in FMCG, eCommerce, Digital Start-ups, Strategic Marketing roles

Must have technical / professional qualifications
MBA preferred

Years of Experience
8-10 years

Industries to look from
FMCG, e-commerce, digital start-ups, Financial Services, Fintech, VCs

Ideal Organizations to look from
Amazon, Flipkart, Samsung, Apple, Swiggy, Zomato, Uber, Unacademy, Byju's, Google, Facebook and the likes

Team Size
individual contributor

Business Size
INR 500 Cr+ top line
INR 100 Cr margin income for VIL

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OTHER DETAILS

Key skills
Revenue, Digital Marketing, Sales, Marketing, Business Development
Industry
IT/ Computers - Software
Summary
Role Product Lead - Digital Store (Reselling) Job Level / Designation M2 / AGM Function / Department Corporate Marketing | Digital Content, Partnerships & Asset Monetization Location Corporate Office, Mumbai Context for the new role One of the st
Last Date
2022-12-25

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